What is potassium nitrate? How does it stop sensitivity?

Potassium nitrate is a chemical compound. In toothpaste, it is the anti-sensitivity active ingredient that penetrates the exposed tubules (tiny holes) of the teeth to relieve the pain from sensitive nerves inside teeth. Additionally, it is one of the ADA-approved ingredients to treat tooth hypersensitivity.

How long does it take to get relief and how long will the relief last?

Most people begin to feel relief after two weeks of use. On average, Colgate® Sensitive toothpaste toothpastes provide clinically proven relief from painful sensitivity within two weeks and continue to deliver long-lasting protection with regular use.

What makes Colgate® Sensitive toothpaste’s maximum strength?

Colgate® Sensitive toothpaste contains the maximum amount (5 percent) of the active ingredient potassium nitrate allowed by the FDA to treat and protect against hypersensitivity.

Can I use Colgate® Sensitive toothpaste as an everyday toothpaste?

Yes, any of the Colgate® Sensitive products can effectively clean teeth, provide everyday cavity protection, and they have a refreshing mint taste, in addition to providing clinically proven relief from painful sensitivity.

How does Colgate® Sensitive toothpaste fight cavities?

Colgate® Sensitive toothpaste contains sodium fluoride to fight cavities.

Do Colgate® Sensitive toothpastes clean as well as regular Colgate® toothpaste brands?

Yes. All Colgate® toothpastes clean teeth well by removing tooth debris by removing plaque and surface stains.

Can I whiten my teeth if they are sensitive?

If you are interested in whitening your teeth choose a toothpaste that helps restore your smile while also whitening your teeth, such as Colgate® Sensitive Whitening toothpaste.

How does Colgate® Sensitive Whitening toothpaste whiten teeth?

Colgate® Sensitive Whitening toothpaste contains high-cleaning silica to safely and gently whiten teeth by removing surface stains.

What does long-lasting protection mean?

Long-lasting protection with regular use means that as long as you continue to use the product, it will be effective. In fact, the effect of the product improves with continued twice daily use.

Why does it mention to use a soft-bristled toothbrush?

Tooth surface abrasion and gum recession can cause tooth sensitivity. A hard-bristled toothbrush can contribute to both, but a soft-bristled brush, such as Colgate® 360® Enamel Health™ Sensitive Toothbrush, is gentler and kinder to your teeth.

Why does it mention "Do not use this product longer than four weeks unless recommended by a dentist or physician"?

The FDA requires this statement on the packaging of all over-the-counter desensitizing toothpastes. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. If after four weeks of use you do not experience sensitivity relief, see your dentist.

How is Colgate® Sensitive Smartfoam® with Whitening toothpaste different from Colgate® Sensitive Whitening toothpaste?

Colgate® Sensitive Smartfoam® with Whitening toothpaste has 30 percent more foam than Colgate® Sensitive Whitening toothpaste, and it gets into tough-to-reach spaces.

What are the eight benefits of Colgate® Sensitive Complete Protection toothpaste?

Colgate® Sensitive Complete Protection toothpaste helps relieve sensitivity, protect enamel, defend against cavities, fight tartar, remove plaque*, promote healthy gums*, freshen breath and keep teeth whiter.

*with regular brushing