1. How to Brush Your Teeth*

When you brush your teeth, your goal is to remove as much plaque as possible. According to the American Dental Association (ADA), plaque is a bacteria-filled, translucent substance that coats the teeth and gums. Removing plaque by brushing helps keep teeth healthy and cavity-free. You and your children should brush your teeth for a minimum of two minutes. During brushing, you should brush the inside, outside and top of every tooth with short back-and-forth motions. Remember to brush your teeth gently, however, because rigorous brushing can irritate the gums. Don't forget to brush soft tissues as well, including the gum line and your tongue, to remove as much oral bacteria as possible. To help clean your entire mouth, consider using the Colgatereg; 360┬░® toothbrush with a built-in tongue and cheek cleaner.

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2. Use a Desensitizing Toothpaste Such as Colgate® Sensitive

All Colgate® Sensitive products include potassium nitrate, an ingredient that desensitizes the nerves, and alleviates teth pain.